Marketing Director

New

SeqeraLife Sciences Software

US (East Coast), Ontario, London (UK), EST and UKFull-TimeDirector

Salary not disclosed

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Job Details

Experience: 8+ years

Requirements

8+ years of experience in B2B SaaS marketing.
Strong track record of driving pipeline and revenue in sales-led organizations.
Experience supporting mid-market and strategic enterprise accounts.
Direct experience partnering with Sales leadership on account strategy, funnel health, and forecasting.
Hands-on experience with demand generation and performance marketing, including paid acquisition and budget ownership.
Understanding of various sales motions from high-velocity pipeline generation to ABM.
Analytical and outcome-oriented mindset with focus on ARR, CAC, and payback.
Ability to communicate clearly with Sales, RevOps, and executive leadership.
Experience in a growth-stage, sales-led environment.
Nice to have: Experience marketing to technical audiences (developers, scientists, data engineers).
Nice to have: Background in open source, developer tools, data infrastructure, or life sciences software.

Responsibilities

Own demand generation and pipeline impact, from acquisition through to conversion.
Design and execute programs for high-velocity deals and targeted ABM/enterprise opportunities.
Lead initiatives across paid media, lifecycle marketing, website conversion, and content as a player-coach.
Optimize website strategy, conversion rate, and email nurture programs.
Plan and execute an integrated events strategy in partnership with Sales.
Align with Sales and RevOps on ICPs, funnel definitions, handoffs, and forecasting.
Translate open-source and product-led growth into measurable business impact.
Manage dashboards and performance reviews to iterate based on data.

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