Director, Lifecycle Marketing
New
This position may be performed remotely in most states within the US, with some exclusionsFull-TimeDirector
Salary$109,000 - $135,000
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Job Details
- Experience
- 6+ years
- Required Skills
- CRMHubSpot
Requirements
- 6+ years of experience in lifecycle marketing, CRM, retention marketing, or email marketing.
- Experience leading and developing cross-functional team members or direct reports.
- Proven success developing enterprise lifecycle marketing strategies that drive growth.
- Deep understanding of customer journey mapping, segmentation, personalization, and CRM strategy.
- Experience serving as a client advisor and presenting recommendations to senior stakeholders.
- Strong leadership skills with experience coaching teams and managing performance.
- Experience supporting business development efforts including audits and proposals.
- Strong analytical skills with experience translating data into business recommendations.
- Experience with web analytics such as GA4.
- Working knowledge of CDPs, CRM integrations, and marketing technology ecosystems.
- Proficiency with platforms such as Klaviyo, Braze, SFMC, HubSpot, Iterable, Attentive, Pardot, or Marketo.
Responsibilities
- Lead lifecycle strategies for enterprise/high-growth accounts, serving as a strategic advisor to senior stakeholders.
- Drive acquisition, retention, and lifetime value through strategic planning, roadmap development, and performance reviews.
- Support new business efforts through audits, proposals, and sales presentations.
- Lead, mentor, and develop team members, fostering a culture of accountability.
- Design scalable customer journeys, lifecycle programs, and omni-channel personalization strategies.
- Provide strategic guidance across major CRM and automation platforms.
- Partner with cross-functional teams including Analytics, Engineering, and Creative.
- Establish measurement frameworks, KPIs, and experimentation strategies to optimize performance.
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