- Own demand generation and pipeline impact, from acquisition through to conversion.
- Design and execute programs for high-velocity deals and targeted ABM/enterprise opportunities.
- Lead initiatives across paid media, lifecycle marketing, website conversion, and content as a player-coach.
- Optimize website strategy, conversion rate, and email nurture programs.
- Plan and execute an integrated events strategy in partnership with Sales.
- Align with Sales and RevOps on ICPs, funnel definitions, handoffs, and forecasting.
- Translate open-source and product-led growth into measurable business impact.
- Manage dashboards and performance reviews to iterate based on data.