Senior Growth Marketing Manager (App Installs)
New
D
DuckDuckGoOnline Privacy
Spain (Remote), Switzerland (Remote), United Kingdom (Remote), Portugal (Remote), USA (Remote), Ireland (Remote), South Africa (Remote), Canada (Remote), UK (Remote), Poland (Remote)Full-TimeSenior
Salary$178.5K; $178.5K • Offers Equity; Annual Compensation: Annual Compensation $178.5K • Offers Equity
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Job Details
- Experience
- 7+ years of experience in digital advertising roles with 2+ years of experience in marketing consumer apps preferred.
Requirements
- 7+ years of experience in digital advertising roles.
- 2+ years of experience in marketing consumer apps preferred.
- Hands-on expertise standing up and managing paid digital advertising programs (Google Ads, Apple Ads, etc.).
- Familiarity with non-digital paid media management (CTV, TV, etc.).
- Demonstrated track record of profitably scaling app install growth programs.
- Ability to execute highly complex and ambiguous projects across strategy and tactics.
- Experience designing and running incrementality tests (geo holdouts, lift studies, PSA/ghost ads).
- Advanced analytical abilities, including modeling app economics (payback, LTV) and scenario planning.
- Track record of running creative testing pipelines to prevent performance decay.
- Excellent verbal and written communication skills.
Responsibilities
- Manage high-priority marketing campaigns through planning, hands-on execution, testing, optimization, and analysis.
- Drive profitable acquisition of new app users across paid media channels.
- Scale and optimize app acquisition campaigns in Google, Microsoft, and Apple ad platforms.
- Launch new ad channel tests and measure incremental lift.
- Execute in-market tests for new creative and messaging to improve app install conversion.
- Own a portfolio of existing channels like Google Ads and paid social to scale profitable advertising.
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