Senior Brand Marketing Manager
New
Remote team across North American time zones, North American time zonesFull-TimeSenior
Salary not disclosed
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Job Details
- Required Skills
- Project ManagementData Analysis
Requirements
- Gaming background
- Successfully launched one major AAA integrated media campaign
- Strong organizational and planning skills
- Excellent time and efficiency management skills
- Fluent with social analytics tools
- Good habit of focusing on details
- Strong written and verbal communication and presentation skills
- Ability to think critically and solve problems
- Enthusiasm, passion, and strong interests in games
- Experience in cross-departmental cooperation and teamwork
Responsibilities
- Partner with Shanghai team to do the strategic plan on targeting new audience segments
- Increase new install lift for existing live service beats
- Increase brand awareness and shifting intent for aware, but non-players
- Call back churn user with important beats
- Deliver high-impact media campaigns
- Design overall media campaign with Shanghai team
- Source suitable venders and manage the whole process for media plan execution
- Set and achieve ambitious media campaign objectives
- Conduct brand lift studies and track awareness KPIs
- Work with internal stakeholders to adapt and better utilize creative and localization resources
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