Senior Product Marketing Manager, Growth
New
United StatesFull-TimeSenior
Salary$90,000 - $110,000 a year
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Job Details
- Experience
- 5-7 years
- Required Skills
- Data Analysis
Requirements
- 5-7 years of experience in product marketing, customer marketing, or a related role in B2B SaaS.
- Ability to translate product capabilities into customer-facing value narratives.
- Experience using AI tools to accelerate content creation, streamline workflows, and output.
- Comfort with product usage data to identify adoption patterns, ask the right questions of analytics teams, and connect data to a story.
- Strong written communication, content development, and presentation skills.
- Proven ability to manage multiple cross-functional programs simultaneously.
- Bachelor's degree or equivalent practical experience.
- Experience working post-sale and partnering with Customer Success and Professional Services teams.
- Familiarity with the sales engagement or revenue intelligence category.
- Experience with Pendo, Amplitude, or similar in-app messaging programs.
Responsibilities
- Own the install base marketing strategy: identify underused features and usage gaps, prioritize which capabilities matter most to each customer segment, and develop messaging and campaigns that drive customer engagement and product adoption.
- Create adoption-focused content including in-app messages and email campaigns that drive customer engagement and value realization.
- Develop internal enablement resources including playbooks and battlecards that equip internal customer success teams for proactive, value focused customer conversations.
- Gain and develop a deep understanding of new and upcoming product capabilities and assist in the development of customer-facing product communications.
- Define and track adoption metrics (feature activation rates, usage, time-to-adoption) in collaboration with data and analytics; use insights to evaluate program performance and identify areas for optimization.
- Map the customer onboarding journey and develop content for admins, reps, managers, and GTM leaders coordinating with Customer Success and Enablement.
- Identify expansion signals and partner with Growth Marketing to run campaigns that reduce churn and support renewals.
- Partner with Customer Advocacy to identify customers well-positioned to serve as references.
- Support monthly product launch motion with content creation and customer campaigns that drive adoption.
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