Senior Product Marketing Manager
New
Remote-first work environment within the United StatesFull-TimeSenior
Salary130,000 - 145,000 USD per year
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Job Details
- Experience
- 8+ years
- Required Skills
- Market ResearchCRM
Requirements
- 8+ years of experience in product marketing or related B2B marketing roles within technology-driven environments
- Demonstrated success in building and executing go-to-market strategies that drive product adoption and revenue impact
- Strong understanding of market dynamics, customer behavior, and competitive positioning in complex product ecosystems
- Excellent storytelling, writing, and presentation skills with the ability to simplify technical concepts for diverse audiences
- Proven ability to work cross-functionally with Product, Sales, Marketing, and Partnerships teams in fast-paced environments
- Strong analytical skills, including experience with market research, customer segmentation, and performance tracking
- Familiarity with CRM systems and marketing automation platforms
Responsibilities
- Develop and refine differentiated value propositions, messaging frameworks, and product narratives that clearly communicate customer impact and business value
- Design and execute go-to-market strategies for product launches and feature releases, including positioning, channel strategy, and rollout planning
- Conduct market research, competitive analysis, and customer segmentation to inform positioning and identify high-value opportunities
- Partner closely with Product, Sales, Marketing, and Partnerships teams to ensure consistent messaging and aligned execution across all touchpoints
- Build and deliver sales enablement materials such as decks, battle cards, one-pagers, and training content to improve sales effectiveness
- Translate complex product capabilities into clear, compelling stories tailored to technical, commercial, and executive audiences
- Monitor market trends and customer feedback to continuously refine positioning and messaging strategies
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