Sr. Marketing Manager, Product-Led Growth, Legal & Insurance
New
Based in the United StatesFull-TimeSenior
Salary128,000 - 160,000 USD per year
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Job Details
- Experience
- 5–8+ years
- Required Skills
- Product AnalyticsHubSpot
Requirements
- 5–8+ years of B2B marketing experience, with strong experience in product-led growth, lifecycle marketing, or growth marketing.
- Proven track record managing and improving self-service funnels.
- Strong knowledge of marketing automation and lifecycle platforms such as HubSpot, Marketo, Customer.io, Iterable, or Braze.
- Experience using product analytics platforms such as Pendo, Amplitude, Mixpanel, or Heap.
- Strong analytical mindset with the ability to define metrics, design experiments, and interpret results.
- Demonstrated experience partnering with Product teams and influencing roadmap priorities.
- Experience creating PQL frameworks or sales/customer success handoff processes.
- Excellent cross-functional collaboration skills.
- Comfortable building processes, strategies, and growth frameworks from the ground up.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience.
Responsibilities
- Own the end-to-end product-led growth strategy, managing the customer journey from acquisition and activation through adoption, retention, and expansion.
- Build and optimize acquisition programs through SEO, content marketing, paid channels, partnerships, and referral initiatives.
- Design onboarding and lifecycle campaigns that accelerate users toward first value through email programs, nurture sequences, and in-product experiences.
- Define and scale product-qualified lead (PQL) strategies by identifying usage signals and partnering with Sales and Customer Success teams.
- Establish funnel measurement frameworks across acquisition, signup, activation, adoption, conversion, and expansion stages.
- Run growth experiments, analyze performance data, and communicate insights to leadership.
- Collaborate with Product teams to influence roadmap decisions and translate improvements into user-facing campaigns.
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