PPC Specialist (Google Ads)
Based in Germany... flexibility to work from anywhere in EuropeFull-TimeMiddle
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Languages
- Fluent English
- Required Skills
- SQLMicrosoft ExcelA/B testingGoogle Sheets
Requirements
- Proven hands-on experience managing and optimizing Google Ads campaigns for B2C digital products.
- Strong understanding of paid acquisition strategies, campaign structures, bidding models, optimization techniques, and Google Ads policies.
- Experience working with subscription-based products, SaaS platforms, AI-powered solutions, mobile applications, or consumer-focused digital businesses.
- Ability to analyze performance data and make informed decisions using tools such as Excel, Google Sheets, or SQL.
- Experience managing campaigns focused on recurring revenue models and customer lifetime value optimization.
- Detail-oriented mindset with a strong focus on execution, experimentation, and measurable results.
- Ability to work independently in a remote environment while collaborating effectively with cross-functional teams.
- Fluent English communication skills.
Responsibilities
- Build, launch, manage, and optimize Google Ads campaigns across multiple B2C subscription products.
- Own daily campaign performance monitoring, including budget pacing, account health, and optimization opportunities.
- Continuously improve key acquisition metrics such as CAC, CPL, CPA, ROAS, ROMI, and customer lifetime value.
- Design and execute structured A/B testing strategies across keywords, ad creatives, bidding approaches, and landing pages.
- Analyze campaign data and collaborate with data specialists to improve tracking, attribution, reporting accuracy, and performance insights.
- Stay informed about Google Ads platform updates, policy changes, industry trends, and emerging paid acquisition best practices.
- Partner with leadership teams on campaign strategy, growth initiatives, and opportunities to scale successful acquisition channels.
- Identify opportunities to improve efficiency, profitability, and long-term growth across paid marketing activities.
View Full Description & ApplyYou'll be redirected to the employer's site
