- Contribute to email marketing strategy planning across client campaigns
- Analyse segment and campaign performance, turning data into actionable recommendations
- Plan and execute campaigns across the full customer lifecycle: acquisition, activation, retention, and reactivation
- Build and manage audience segments using behavioural and transactional data
- Run A/B tests on subject lines, content, timing, and CTAs
- Monitor deliverability metrics and resolve issues proactively
- Build automated flows and triggered campaigns using ESP platform tools
- Learn advanced deliverability techniques directly from a specialist
Data AnalysisCRMA/B testing