Director Channel Demand & Digital
New
UK RemoteFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 10+ years
- Required Skills
- SalesforceDigital MarketingHubSpot
Requirements
- 10+ years of experience in B2B marketing.
- Significant experience in global channel marketing and demand generation.
- Proven track record of driving measurable pipeline growth through partners.
- Experience leading integrated campaigns in complex, multi-segment environments.
- Strong analytical mindset with expertise in marketing metrics, attribution, and ROI.
- Experience working closely with Sales and Channel leadership in a revenue-driven model.
- Excellent leadership, communication, and cross-functional collaboration skills.
- Bachelor’s degree in marketing or business.
- Knowledge of SFDC, HubSpot or similar marketing platforms is advantageous.
Responsibilities
- Define and execute a global channel demand generation strategy aligned with revenue targets.
- Develop tiered partner marketing frameworks based on partner type, maturity, and growth potential.
- Own the development of integrated, multi-channel campaigns designed for partner execution and co-marketing.
- Establish clear MDF strategy, allocation, and governance frameworks to maximize pipeline ROI.
- Lead the digital marketing team to re-orient digital investments toward channel-leveraged demand.
- Act as the connective tissue between Marketing, Sales, Channel, and Product departments.
- Implement attribution models to measure campaign and partner impact on revenue.
- Lead and develop a high-performing team spanning channel marketing and campaign execution.
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