Senior Director of Marketing
New
J
JoVEEdTech, SaaS
London, England, United Kingdom. Mumbai, Maharashtra, IndiaFull-TimeDirector
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 10+ years
- Required Skills
- LeadershipSalesforceLead GenerationHubSpot
Requirements
- Bachelor's degree.
- 10+ years of experience in marketing.
- Experience in EdTech, academic publishing or SaaS is preferred.
- 7+ years of management experience, successfully leading high-performing teams in a global environment.
- Demonstrated ability to proactively develop and execute innovative marketing programs that generate leads and drive revenue growth.
- Strong experience managing integrated, multi-channel marketing programs across email, social, events, webinars, content, and thought leadership.
- Experience with Hubspot and Salesforce is required.
- Excellent English communication skills.
- Results-driven, proactive, and thrives in a fast paced environment.
Responsibilities
- Develop and own the global marketing and brand strategy with a primary focus on generating qualified leads and converting them into meaningful engagement actions, including trial requests and product adoption.
- Lead and scale a high-performing global marketing team of 20+ specialists across Campaigns, Outreach, Communications, and Events, owning performance and delivery against KPIs.
- Plan and oversee the execution of integrated, multi-channel demand generation campaigns including email, social, webinars, events, and thought leadership.
- Drive initiatives that strengthen brand recognition and awareness while positioning JoVE as a go-to resource for education and science research.
- Design and execute audience engagement strategies that attract, nurture, and convert prospects into trial users and active leads.
- Establish clear KPIs, and conversion metrics; monitor ROI and funnel impact, and continuously optimize programs to improve lead quality and conversion rates.
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