CRM/CVM/Lifecycle/Retention Marketing Lead
New
J
JobhireHR Tech, AI
SerbiaFull-TimeLead
Salary4,000 - 7,000 USD per month
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Job Details
- Languages
- English, Russian
- Experience
- 5+ years total in CRM / lifecycle / CVM, with at least one stint owning the function end-to-end; 3+ years operating CVM/lifecycle programs on the US market specifically.
- Required Skills
- SQLCRM
Requirements
- 3+ years operating CVM/lifecycle programs on the US market.
- US b2c subscription experience (non-negotiable).
- 5+ years total in CRM / lifecycle / CVM with end-to-end ownership experience.
- Hands-on experience with enterprise omnichannel platforms (Maestra preferred; Braze, Iterable, Customer.io, or Klaviyo relevant).
- Proven experience launching SMS as a marketing channel in the US (TCPA, A2P 10DLC, carrier compliance).
- Hands-on experience launching web push and measuring lift.
- SQL proficiency for segmenting and data validation.
- Strong understanding of subscription metrics (LTV, payback period, retention curves).
- Track record of measurable incremental revenue from CRM.
- Fluency in English and Russian.
Responsibilities
- Drive Reg-to-Purchase conversion through triggered sequences across email, SMS, and web push.
- Manage first-purchase activation and differentiate renewal sequences by plan tier.
- Build and execute pre-cancel intervention flows and reactivation engines for dormant cohorts.
- Lead migration off current ESP to an omnichannel platform and recover email domain reputation.
- Launch SMS and web push as first-class marketing channels while ensuring US compliance.
- Implement and maintain incremental measurement with holdouts to track campaign performance.
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