CRM Team Lead
New
Anywhere in EuropeContractLead
Salary not disclosed
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Job Details
- Languages
- Fluent English (C1 level)
- Experience
- 10+ years of CRM experience; 4+ years in a leadership or management role; 2+ years of hands-on Braze experience
- Required Skills
- SQLData AnalysisQuality AssuranceDigital MarketingCRM
Requirements
- 10+ years of CRM experience, delivering high-quality work across complex customer engagement ecosystems.
- 4+ years in a leadership or management role (Head of CRM, CRM Team Lead), guiding teams to consistent, high-impact delivery.
- 2+ years of hands-on Braze experience, with a strong command of its features and best practices.
- Exceptional attention to detail, including QA across campaigns, integrations, and documentation.
- Strong grounding in digital marketing, with a clear understanding of how CRM fits into the wider customer experience.
- Proven ability to leverage AI tools to boost productivity and streamline day-to-day workflows.
- Solid understanding of relational databases and data structures for smarter segmentation and personalisation.
- Proactive, collaborative mindset, thriving in cross-functional environments.
- Excellent interpersonal and communication skills, built through agency or client-facing experience.
- Comfortable operating in fast-paced agency settings, managing multiple stakeholders and priorities.
- Fluent English (C1 level) with strong written and verbal communication.
Responsibilities
- Lead and support a team of up to 10 CRM Consultants, ensuring their work consistently meets Massive Rocket’s standards for quality, speed, and execution.
- Hold the team accountable to best-in-class delivery practices and the expectations of the CRM Practice.
- Lead the end-to-end execution of CRM initiatives within the Braze platform across multiple channels.
- Configure and customise Braze to bring strategies and campaigns to life with precision.
- Design and launch targeted, high-impact marketing campaigns using Braze’s messaging capabilities.
- Leverage Braze’s segmentation and personalisation tools to tailor experiences to specific audience groups.
- Work closely with the strategy team and other stakeholders to ensure flawless alignment between strategy and execution.
- Partner directly with clients to understand their goals and shape solutions that deliver meaningful, lasting results.
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