- Design and maintain Snowflake data models that support customer engagement, reporting, and audience activation
- Build and optimise customer-level data structures for segmentation, personalisation, and lifecycle marketing
- Translate customer engagement requirements into scalable Snowflake models and CDP-ready schemas
- Create and maintain pipelines that sync customer data into Braze, Hightouch, and other downstream tools
- Work with identity resolution, consent frameworks, event tracking, and customer profile unification
- Support clients in building customer 360 views and improving audience readiness across channels
- Optimise Snowflake performance, cost efficiency, and scalability across large datasets
- Ensure data quality, governance, and compliance across customer-facing data models
- Collaborate closely with CRM, CDP, analytics, and marketing teams to ensure data supports business use cases
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