- Own paid media landing pages from user flows, wireframes and prototypes through final designs and live-page QA.
- Design mobile-first, fast, accessible pages with a clear path from first click to booking a consultation.
- Plan and run a continuous landing page testing roadmap with the performance team.
- Use GA4, heatmaps and session recordings to identify how users interact with pages and where they drop off.
- Build and maintain a landing page design system and component library.
- Produce static and video creative for Meta and work with the Paid Social Specialist on creative testing.
- Edit and produce short-form video, including UGC assembly and motion-designed pieces with sound and subtitling.
- Adapt creative for other paid channels, including display, YouTube, TikTok or digital out-of-home.
- Ensure ad and landing-page messaging is consistent and work with the compliance team to review and amend materials.
- Build and maintain templates and brand assets, keeping output consistent with brand guidelines.
Adobe Creative SuiteAdobe PhotoshopFigma