- Own paid search and paid social strategy end-to-end to drive CPA, patient acquisition, and revenue growth.
- Manage and optimize spend across channels to improve performance and channel mix.
- Develop and iterate on ad creative through structured testing and experimentation.
- Own attribution, tracking standards, and data integrity across all paid channels.
- Optimize and scale the existing affiliate operation by deepening partner relationships.
- Produce regular performance reporting and actionable insights for senior stakeholders.
- Ensure all activities comply with regulatory requirements while finding opportunities to scale.
- Collaborate with cross-functional teams to align messaging, landing page experiences, and search strategies.
- Manage relationships with external agencies, platforms, and third-party partners.
- Lead and develop a small team of performance marketing professionals.
Data analyticsBudget management