- Define and own Releaf's growth strategy, setting ambitious but achievable targets across patient activation, retention, and revenue.
- Build and maintain a structured growth roadmap, balancing quick wins with longer-term strategy.
- Identify and evaluate new market opportunities, patient segments, referral channels, and partnership models and a/b test.
- Take ownership of the full patient funnel from login to consultation booked, prescription issued, and ongoing treatment.
- Optimising and taking ownership of our patient dashboard, optimising and tracking every part.
- Lead a rigorous programme of A/B and multivariate testing across landing pages, onboarding flows, and communications.
- Work closely with the Clinical teams to remove friction points and improve the patient experience at every stage.
- Work with Designers on UX/UI experiments and then developers to have it developed you will have direct access to CTO.
- Develop and execute a retention strategy that maximises patient lifetime value and reduces churn.
- Identify and act on early indicators of patient drop-off, building proactive intervention programmes.
- Lead, develop, and grow the growth team as Releaf scales building capability across performance marketing, CRM, and analytics.
- Work closely with the Clinical, Marketing, People and Finance teams to align growth activity with business priorities.
- Champion a culture of experimentation, continuous improvement, and data-led decision making across the business.
- Ensure all growth activity is compliant with relevant healthcare regulatory requirements.
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