- Defining SEO and AEO strategy across priority markets and queries.
- Owning the SEO roadmap including page types, structured content and internal linking.
- Working with Tech to deliver the technical SEO backlog and CMS requirements.
- Driving search visibility across traditional search engines and LLM answer surfaces.
- Supporting content planning and ensure SEO best practices across all organic pages.
- Partnering with CRO and Paid Media teams to improve landing page performance.
SEO