- Build and execute lifecycle campaigns across activation, retention and reactivation stages.
- Implement customer journeys and workflows in HubSpot including triggers, segmentation and automation.
- Maintain CRM campaign calendars, ensuring campaigns are delivered on time and to brief.
- Ensure campaigns meet compliance requirements, including correct use of claims, disclosures and approvals.
- Monitor campaign performance and support ongoing optimisation through testing and iteration.
- Coordinate with Sales and Lifecycle teams to align messaging, timing and customer contact rules.
CRMHubSpot