Marketing Manager
New
M
MLabsGaming, Sports
Remote - Europe or North AmericaFull-TimeMiddle
Salary80,000 - 100,000 USD per year
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Job Details
- Experience
- 3 to 5+ years
- Required Skills
- Budget management
Requirements
- 3 to 5+ years of growth marketing experience specifically within the real-money or cash fantasy sports space (e.g., Daily Fantasy Sports/DFS, sportsbooks, or similar real-money gaming products).
- A deep understanding of real-money user psychology, including deposit triggers, retention drivers, and the distinct dynamics of cash-based gaming.
- Strong commercial acumen focused on user acquisition costs, unit economics, and channel-agnostic performance data.
- Proven track record of running acquisition campaigns across multiple channels, with specific experience managing creator, influencer, or ambassador programs.
- A builder mentality comfortable with fast-paced, high-growth environments and navigating ambiguity with speed and decisiveness.
- A strong understanding of NFL and American sports culture.
Responsibilities
- Define and execute the comprehensive marketing strategy for the NFL and American sports, managing the lifecycle from initial launch through the peak of the season.
- Drive the growth of paid, depositing users across all marketing streams, continually optimizing the channel mix to meet target metrics.
- Oversee the synchronized performance of paid media, creator partnerships, community development, and referral channels to build a cohesive growth engine.
- Develop and scale the creator and influencer program, cultivating relationships that expand brand reach and foster an active community.
- Manage the end-to-end marketing budget, utilizing data-driven insights to allocate capital effectively across various channels and maximize ROI.
- Champion brand growth and community engagement, implementing retention strategies to turn first-time users into a loyal, long-term audience.
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