Senior Manager of Brand Marketing
New
P
Practice BetterHealth and Wellness
Currently open to Canadian-based candidates onlyFull-TimeManager
Salary125,000 - 135,000 CAD per year
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Job Details
- Experience
- 6–10 years
- Required Skills
- SaaS
Requirements
- 6–10 years of experience in brand and content marketing.
- Experience in a senior individual contributor or early people-manager role.
- Proven track record at a SaaS company with $25M–$100M ARR.
- Experience building brand positioning and content strategy from scratch.
- Strong hands-on PR and earned media experience without agency reliance.
- Data literacy with the ability to build a case for brand investment.
- Ability to manage cross-functional stakeholders through influence.
- Comfort with context-switching between strategy and hands-on execution.
Responsibilities
- Define Practice Better's unique brand positioning, voice, and identity framework.
- Lead messaging architecture to ensure precision and consistency across channels.
- Build and manage a year-round content calendar reflecting brand narratives.
- Develop measurable brand-driven growth programs, including community activation and events.
- Build a PR and earned media program to generate industry coverage.
- Own the brand measurement framework and use data to prioritize and scale programs.
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