Senior Creative Strategist, Performance Marketing

New

CantinaAI Social Platform

Remote (U.S. or Europe)Full-TimeSenior

Salary$150,000-$200,000

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Job Details

5+ years of experience in creative direction specifically for performance marketing.
Demonstrated portfolio of high-performing creative, with a focus on short-form video ads.
Experience building and managing creative testing frameworks and production pipelines at scale.
Active use of AI tools, automation, and modern creative workflows.
Data fluency with the ability to build infrastructure for ingesting performance data and translating it into creative direction.
Deep understanding of the consumer marketing landscape, specifically Meta and TikTok.
Proven track record of collaborating effectively with external agencies and cross-functional partners.
Demonstrated ability to drive measurable impact in both creative quality and quantitative marketing performance.
Bias for establishing clear, scalable systems and operational processes.

Produce and direct scaled creative across all performance marketing surfaces including Meta, TikTok, YouTube, and mobile ad networks.
Develop performance creative concepts based on product understanding and consumer use-cases.
Build and own processes for high-volume, iterative ad production using traditional and AI-generated workflows.
Define creative strategy and vision for AI-generated advertisements.
Own creative performance analytics to track results and iterate on top-performing campaigns.
Set creative inputs for testing plans to optimize marketing outcomes.
Manage external agencies and cross-functional teams to ensure high-quality, consistent output.
Lead creative brainstorms, reviews, and presentations for internal leadership.
Oversee quality control by creating scalable review processes and standards.

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