- Produce and direct scaled creative across all performance marketing surfaces including Meta, TikTok, YouTube, and mobile ad networks.
- Develop performance creative concepts based on product understanding and consumer use-cases.
- Build and own processes for high-volume, iterative ad production using traditional and AI-generated workflows.
- Define creative strategy and vision for AI-generated advertisements.
- Own creative performance analytics to track results and iterate on top-performing campaigns.
- Set creative inputs for testing plans to optimize marketing outcomes.
- Manage external agencies and cross-functional teams to ensure high-quality, consistent output.
- Lead creative brainstorms, reviews, and presentations for internal leadership.
- Oversee quality control by creating scalable review processes and standards.
Data analytics