Director, Business Strategy & Development (Consumer Brands & Retail)

New
G
Goodway GroupMedia Marketing
UsremoteFull-TimeDirector
Salary not disclosed
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Job Details

Required Skills
Business DevelopmentSalesforce

Requirements

  • Proven track record in driving revenue through new business development.
  • Deep understanding of Consumer Brands and Retail Media, including RMNs, full-funnel marketing, and data-driven performance strategies.
  • Demonstrated success in outbound sales, self-generated pipeline building, and enterprise deal-closing.
  • Established network of decision-makers in Consumer Brands and Retail.
  • Strong personal brand as a LinkedIn thought leader and industry speaker.
  • Expertise in navigating complex, competitive sales cycles.
  • Ability to craft compelling narratives aligning solutions with client pain points.
  • Strong executive presence with the ability to work closely with senior leadership (GMs/VPs).
  • Proficiency in Salesforce for pipeline and deal management.

Responsibilities

  • Identify, prospect, and secure net-new client engagements with mid-market Consumer and Retail brands.
  • Develop a proactive outbound sales strategy using personal networks, industry events, and LinkedIn thought leadership.
  • Build and maintain a robust sales pipeline using Salesforce, ensuring consistent movement from outreach to closed business.
  • Understand client commerce media challenges and articulate Goodway’s capabilities as solutions that drive measurable outcomes.
  • Navigate competitive sales cycles and articulate unique differentiators in Commerce Media, Retail Media Networks, and Outcome Engineering.
  • Work with Pitchlab and internal stakeholders to scope communications and meet pitch-related commitments.
  • Collaborate with SVP, BDs, and Brand VPs to ensure smooth transitions from sales to client success teams.
  • Represent the company at industry panels, conferences, and networking events.
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