Principal, Data Analytics (Adobe - AA/CJA/WebSDK)

New

Based in the United StatesFull-TimePrincipal

SalaryCompetitive salary range with performance-based compensation structure

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Job Details

6+ years of experience in analytics engineering, telemetry instrumentation, or digital tracking implementation roles.
Expert-level hands-on experience with Adobe Experience Platform Web SDK and Mobile SDK.
Strong proficiency in Adobe Launch (Tags), including rule configuration, extensions, and event forwarding setups.
Proven experience working with Adobe Analytics and Adobe Customer Journey Analytics (CJA), including debugging data discrepancies and validating tracking accuracy.
Deep understanding of client-side data layers, JavaScript-based tagging systems, and browser debugging tools.
Strong collaboration skills with frontend engineers, data architects, and marketing teams in enterprise environments.
Experience working in consulting or client-facing delivery roles is highly valued.

Lead the audit, optimization, and cleanup of complex Adobe analytics implementations, including removal of legacy tags and correction of double-tracked Web and mobile SDK setups.
Design and implement clean, scalable data collection architectures using Adobe Experience Platform Web SDK, Mobile SDK, and Adobe Launch.
Configure and maintain server-side event forwarding to ensure accurate, secure, and efficient data routing across enterprise systems and customer data platforms.
Develop and execute validation frameworks to identify and resolve discrepancies between frontend tracking systems and enterprise data lakes or reporting tools.
Collaborate with architects and engineering teams to support tagging strategy, edge-based instrumentation, and campaign attribution validation.
Improve performance and reliability of digital properties by simplifying and optimizing tag containers and telemetry workflows.

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