- Own product marketing for threat hunting, phishing, and add-on services portfolio.
- Develop messaging, positioning, and GTM plans to differentiate against competitors.
- Partner with Product Management throughout the roadmap and launch lifecycle.
- Deliver sales and Customer Success enablement materials to support positioning and objection handling.
- Create high-quality content including messaging frameworks, briefs, blogs, and battlecards.
- Develop competitive intelligence and market analysis to inform roadmap prioritization.
- Launch prospect and customer engagement programs to drive pipeline and expansion.
- Represent the company in webinars, analyst briefings, and industry events.