- Own execution and optimization of multi-channel paid campaigns across LinkedIn, Google, and programmatic platforms
- Drive full-funnel campaigns from awareness to conversion and retargeting
- Manage budgets, bidding strategies, targeting, and channel mix to maximize ROI
- Run structured A/B tests across creative, audiences, and landing pages
- Analyze campaign performance and attribution data to identify trends
- Partner with demand gen, web, and campaigns teams to improve conversion rates
- Support ABX strategies using platforms like 6sense
- Ensure messaging and execution align with ICPs and revenue goals