Principal, Data Analytics (Adobe - AA/CJA/WebSDK)
New
D
DEPT®Digital Marketing
United StatesFull-TimePrincipal
Salary96,200 - 148,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 6+ years
- Required Skills
- Javascript
Requirements
- 6+ years of software engineering experience focusing on web/app analytics instrumentation, tag management systems, or customer telemetry tracking.
- Deep technical command of client-side data layer design, custom JavaScript tag rules, browser debugging utilities, and server-side event routing.
- Expert, hands-on configuration mastery across Adobe Experience Platform Web SDK and Mobile SDK.
- Direct development experience utilizing Adobe Launch (Experience Platform Data Collection) configuring extensions, rules, and server-side Event Forwarding.
- Proven experience debugging data discrepancies and tracking errors using Adobe Analytics and Adobe Customer Journey Analytics (CJA).
- Ability to coordinate with frontend engineers on edge-based tag optimization and campaign attribution.
Responsibilities
- Audit and clean up double-tracked SDK implementations and decommission legacy tracking tags.
- Configure robust server-side event forwarding mechanisms to route behavioral telemetry into customer profile platforms.
- Build real-time analytics verification procedures to identify and resolve metric differences between frontend trackers and enterprise data lakes.
- Re-architect and simplify complex, bloated tag containers to improve page performance and loading latency.
- Collaborate with web and journey architects to optimize edge-based tagging and validate campaign-link attribution.
View Full Description & ApplyYou'll be redirected to the employer's site
