Director, Digital Marketing
New
Based in the United StatesFull-TimeDirector
Salary$150,000 – $266,000 annually
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Job Details
- Experience
- 8+ years of experience in digital marketing or performance marketing, with at least 5 years focused on direct-response, user acquisition-driven campaigns
- Required Skills
- TableauMicrosoft ExcelDigital MarketingData analytics
Requirements
- 8+ years of experience in digital marketing or performance marketing, with at least 5 years focused on direct-response, user acquisition-driven campaigns.
- Proven success in high-growth, in-house B2C environments (fintech or insurtech experience strongly preferred).
- Deep expertise managing Paid Social (Meta/Instagram, TikTok, Snapchat, YouTube) and Search campaigns at scale.
- Strong understanding of performance marketing metrics including CAC, LTV, ROAS, and conversion optimization.
- Hands-on experience managing large-scale paid media budgets and optimizing multi-channel acquisition strategies.
- Strong analytical skills with proficiency in Excel and experience using BI tools such as Tableau or equivalent platforms.
- Ability to operate in fast-paced environments with strong ownership, prioritization, and execution capabilities.
- Experience working closely with analytics, data, and engineering teams to improve measurement and attribution.
- Strong testing mindset with a disciplined approach to experimentation and iterative optimization.
- Excellent communication skills with the ability to influence cross-functional stakeholders and senior leadership.
Responsibilities
- Own the end-to-end strategy, execution, and optimization of all paid digital acquisition channels, including Paid Social, Search, Display, and Affiliates.
- Manage and continuously optimize performance against key growth KPIs, ensuring alignment with budget, CAC targets, and revenue goals.
- Lead ongoing performance analysis, identifying trends, insights, and opportunities to improve acquisition efficiency and scale.
- Collaborate with Creative, Analytics, Product, and MarTech teams to enhance campaign performance and streamline execution.
- Oversee relationships with external partners and platforms, ensuring strong performance and alignment with business objectives.
- Design and execute structured testing programs to evaluate new channels, creatives, audiences, and bidding strategies.
- Act as the internal subject matter expert on digital acquisition channels, staying ahead of platform changes, industry trends, and emerging technologies.
- Partner with data and engineering teams to improve tracking, attribution, and measurement frameworks.
- Translate complex performance data into actionable insights and strategic recommendations for senior leadership.
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