Director, Digital Marketing
E
Ethos LifeFintech Insurtech
Remote USFull-TimeDirector
Salary150,000 - 266,000 USD per year
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Job Details
- Experience
- Minimum of 8 years in direct response marketing, including 5+ years specifically managing performance marketing campaigns.
- Required Skills
- TableauMicrosoft ExcelDigital Marketing
Requirements
- Minimum of 8 years in direct response marketing.
- 5+ years specifically managing performance marketing campaigns focused on user acquisition.
- Demonstrated success in-house at a high-growth, direct response B2C startup.
- Fintech or Insurtech experience preferred.
- Deep expertise in digital channels including Meta/Instagram, Search, Snapchat, TikTok, YouTube, and Display.
- Ability to work autonomously and prioritize effectively in a high-velocity startup.
- Advanced MS Excel skills.
- Proficiency in business intelligence tools such as Tableau.
- Experience working with AdTech and Data teams to prioritize platform requirements and measurement needs.
- Disciplined approach to testing, iterating, and scaling based on data.
Responsibilities
- Lead the strategy, execution, and tracking of paid digital channels to drive performance in alignment with budget and growth goals.
- Monitor performance on a weekly and monthly basis, proactively making adjustments to optimize target KPIs.
- Collaborate with internal Creative, Analytics, MarTech, and Growth Product teams to streamline managed channels.
- Manage and optimize relationships with external client partners.
- Conduct deep-dive analyses on channel performance and implement actionable findings.
- Drive innovation by designing and conducting rigorous tests, presenting results, and recommending new processes.
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