Director, Demand Generation
New
Remote opportunities are available to candidates who reside in the following states: AL, AZ, CT, FL, GA, HI, IA, IL, IN, KY, LA, MD, MA, MI, MN, MO, MT, NC, NE, NH, NJ, NV, OH, OR, PA, RI, TN, TX, VA, WA, WI, WYFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 7 to 10+ years of progressive experience in B2B demand generation, with at least 3 years directly managing and developing a demand gen team.
- Required Skills
- SalesforceSEOData analyticsSaaSHubSpot
Requirements
- 7 to 10+ years of progressive experience in B2B demand generation.
- Minimum 3 years of direct experience managing and developing a demand generation team.
- Demonstrated experience operating across SMB, mid-market, and enterprise segments.
- Proven track record of owning a marketing-sourced pipeline number and delivering revenue impact.
- Strong analytical ability to interpret funnel data, diagnose conversion issues, and forecast health.
- Deep experience with digital advertising, ABM, campaign management, SEO/AEO, and performance optimization.
- Hands-on expertise with HubSpot, Salesforce, 6sense, ZoomInfo, Clay, Google Ads, LinkedIn, and Meta.
- AI-first mindset with experience building agentic workflows to accelerate marketing operations.
- Experience managing external agency and vendor relationships.
- Comfort operating in a PE-backed environment with high accountability to pipeline and revenue targets.
Responsibilities
- Own 100% of marketing-sourced pipeline across BH, Care, and Ed lines of business.
- Manage and develop a team of three Demand Generation Managers, setting performance expectations and coaching on execution.
- Build and scale multi-channel demand programs spanning paid search, paid social, ABM, email, webinars, and content.
- Serve as primary point of contact for agency partners, negotiating scope and holding them accountable for ROI.
- Track and optimize full-funnel metrics, interpret data to identify bottlenecks, and partner with Marketing Operations for reliable reporting.
- Partner with Sales leadership to define funnel stages, lead scoring logic, and establish structured feedback loops.
- Own organic growth strategy, including SEO and AI engine optimization, to expand discoverability and conversion rates.
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