Director of Demand Generation
New
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NovoEd, Inc.B2B SaaS
Remote, USAFull-TimeDirector
Salary$160,000 — $165,000 USD
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Job Details
- Experience
- 7+ years
- Required Skills
- SalesforceData analyticsHubSpot
Requirements
- 7+ years of B2B SaaS demand generation experience.
- At least 2 years in a senior or leadership role.
- Direct experience managing and enabling SDR/BDR teams.
- Deep understanding of buyer-driven journeys, dark funnel, intent signals, and multi-touch attribution.
- Proficiency in channel mix including paid, organic, outbound, and events.
- Data literacy with the ability to build dashboards and report on pipeline health.
- Proven track record of generating pipeline in enterprise environments ($100K+ deal sizes).
- Strong communication and organizational skills for a fast-paced environment.
- Systems-thinking mindset with experience in framework development.
- Ability to manage multiple initiatives and pivot based on performance data.
Responsibilities
- Design and execute a modern demand generation system balancing inbound, outbound, and emerging channels.
- Manage and coach the Growth Manager (SDR) team, providing infrastructure and messaging playbooks.
- Develop content strategies focused on organic discoverability and buyer education.
- Partner with Revenue Operations to optimize the martech stack and define attribution and reporting models.
- Drive brand and market presence through earned and owned media strategies.
- Own pipeline contribution targets and manage relationships with external agencies and developers.
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