Director of Demand Generation
New
Based in the United StatesFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 10+ years of experience in B2B marketing, including at least 3 years in demand generation or performance marketing leadership roles.
- Required Skills
- SalesforceSEOHubSpot
Requirements
- 10+ years of experience in B2B marketing, including at least 3 years in demand generation or performance marketing leadership roles.
- Proven expertise across key growth channels including paid acquisition, SEO, CRO, content marketing, lifecycle marketing, and events.
- Strong analytical mindset with the ability to use data to drive decisions, optimize funnels, and measure performance impact.
- Experience working cross-functionally with sales, product marketing, and executive stakeholders in fast-paced environments.
- Hands-on experience with CRM and marketing automation tools such as Salesforce and HubSpot.
- Comfortable operating in high-change, high-velocity environments with a bias toward action and experimentation.
- Bachelor’s degree or equivalent practical experience.
Responsibilities
- Own and lead the end-to-end demand generation strategy across multiple B2B SaaS products and global markets, driving consistent pipeline growth for both enterprise and SMB segments.
- Design and execute integrated campaigns across paid media, SEO, content, events, and lifecycle marketing to maximize qualified lead volume and conversion efficiency.
- Build scalable demand generation frameworks, playbooks, and funnel structures that ensure predictable pipeline contribution across regions and product lines.
- Oversee marketing performance tracking, attribution models, lead scoring, routing, and CRM workflows in close partnership with marketing operations teams.
- Manage and optimize marketing budgets with a strong focus on ROI, ROAS, and measurable pipeline impact.
- Collaborate closely with product marketing and sales leadership to align messaging, ICP targeting, and go-to-market execution.
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