- Design and execute a modern demand generation system balancing inbound, outbound, and emerging channels.
- Manage and coach the Growth Manager (SDR) team, providing infrastructure and messaging playbooks.
- Develop content strategies focused on organic discoverability and buyer education.
- Partner with Revenue Operations to optimize the martech stack and define attribution and reporting models.
- Drive brand and market presence through earned and owned media strategies.
- Own pipeline contribution targets and manage relationships with external agencies and developers.
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