Director - Demand Generation

North AmericaFull-TimeDirector

Salary not disclosed

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Job Details

Proven track record of pipeline ownership, accountability for pipeline numbers, and management of multiple channels.
Minimum 3 to 5 years of demand generation experience in B2B SaaS.
AI-first operating mindset with experience using AI tooling to materially change campaign building, lead scoring, and personalization.
Deep fluency with modern demand gen tooling, specifically Clay, HubSpot, intent data platforms, and sales engagement tools.
Experience building, recruiting, and managing a demand generation team.
Experimentation discipline with a focus on clear hypothesis-driven testing and measurement.
Strong funnel analytics fluency with the ability to identify funnel problems and build actionable dashboards.
Excellent asynchronous communication skills and ability to coordinate across time zones.
Cross-functional credibility with experience working alongside Sales, RevOps, and BDR teams.
Familiarity with recurring revenue models and multi-stakeholder deals.

Manage a team to build and run a full-funnel demand engine with AI at its core.
Design programs covering net new platform, installed base expansion, and enterprise motions using AI to remove friction and increase throughput.
Partner with the BDR team to provide ICP-fit targeting, campaign context, and intent signals to drive outbound pipeline quality.
Run structured experiments and build a learning culture by testing channels with clear success criteria.
Own channel strategy, budget allocation, and maintenance of clean pipeline attribution infrastructure in partnership with RevOps.
Model AI adoption and build workflows that help the demand gen and BDR functions raise their AI fluency.

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