Demand Generation Manager
New
A
ApartmentIQPropTech SaaS
We’re a fully remote team of 100+ spread across the U.S. from coast to coast.Full-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- SalesforceLead GenerationDigital MarketingHubSpot
Requirements
- 5+ years of hands-on experience in B2B marketing, focusing on demand generation and customer acquisition.
- Experience in a fast-paced, high-growth startup or technology company.
- Deep tactical expertise in at least 2 growth channels (e.g., Paid Social/Search, ABM tools, Email Marketing/Lifecycle, SEO, or Outbound support).
- Highly execution-biased and systems-oriented approach to campaign management.
- Strong working knowledge of marketing automation platforms (e.g., HubSpot).
- Strong working knowledge of CRM systems (e.g., Salesforce).
- Familiarity with LinkedIn Campaign Manager and AI productivity tools.
- Excellent collaboration skills with a history of aligning with Sales and SDR teams.
Responsibilities
- Deploy multi-channel demand generation and ABM programs to drive pipeline.
- Implement target account lists and full-funnel campaign plays in partnership with GTM teams.
- Test and optimize new channels, ad creatives, and audiences to improve efficiency.
- Partner with web and product marketing to optimize landing pages and messaging for conversion.
- Run experimentation cycles on ad copy and outbound tactics using performance data.
- Monitor campaign ROI, pipeline velocity, and conversion rates for leadership reporting.
- Ensure proper campaign tracking, lead routing, lead scoring, and attribution with RevOps.
- Manage day-to-day ad spend and campaign forecasting.
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