Demand Generation, Senior Manager / Director
New
Remote, United States or MexicoFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 7+ years
- Required Skills
- SalesforceHubSpot
Requirements
- 7+ years in B2B demand generation, field marketing, ABM, or executive community programs in enterprise software.
- At least 3 years of experience in fintech, payments, banking, or enterprise finance software.
- Proven experience building and running an executive community from zero.
- Direct experience running ABM and field motions for an enterprise US ICP.
- Track record of owning tier-1 US conference presence end-to-end and defending pipeline numbers.
- Experience managing a US PR agency and relationships with fintech/banking journalists.
- Ability to operate as a senior individual contributor in a player-coach capacity.
- Working knowledge of payments, banking operations, or financial controls.
- Bias for AI-native execution and agentic workflows.
- Experience reporting US marketing-sourced pipeline to VP, CRO, or COO level.
Responsibilities
- Own the US field calendar, ABM, and Experience Club program.
- Build and run named-account programs for tier-1 US targets shoulder to shoulder with Sales.
- Stand up and run executive communities such as CFO clubs and leadership circles.
- Manage the US PR agency and media relations with fintech and banking journalists.
- Own the demand-gen layer of Simetrik's organic LinkedIn presence in the US.
- Oversee US demand-gen surfaces on simetrik.com and partner with GTM Engineering on funnel optimization.
- Serve as the single point of accountability for US marketing-sourced pipeline, reporting to the VP of GTM Strategy.
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