Demand Generation Manager
New
Based in the United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- SalesforceCRMData analyticsHubSpot
Requirements
- 5+ years of experience in B2B marketing with a strong focus on demand generation and customer acquisition.
- Experience working in high-growth startup or technology environments.
- Hands-on expertise across at least two growth channels such as Paid Search, Paid Social, ABM platforms, email marketing, lifecycle marketing, SEO, or outbound programs.
- Strong knowledge of marketing automation platforms, CRM systems, and marketing technologies such as HubSpot, Salesforce, LinkedIn Campaign Manager, and AI productivity tools.
- Proven ability to execute and optimize end-to-end marketing campaigns with a focus on measurable pipeline growth.
- Strong analytical skills with experience interpreting campaign metrics and translating insights into action.
- Excellent collaboration and communication skills with experience partnering closely with Sales, SDRs, and marketing stakeholders.
- Highly organized, execution-oriented, and comfortable managing multiple initiatives simultaneously.
- Experience within B2B SaaS environments; familiarity with the multifamily or PropTech industry is considered a plus.
Responsibilities
- Execute multi-channel demand generation and account-based marketing (ABM) campaigns across key customer segments.
- Partner with cross-functional teams to develop target account strategies and full-funnel campaign execution plans.
- Test and optimize new acquisition channels, creative assets, audience targeting, and campaign messaging.
- Collaborate with web and product marketing teams to improve landing pages, forms, CTAs, and conversion performance.
- Run rapid experimentation cycles based on campaign performance data and sales feedback.
- Monitor campaign effectiveness through pipeline reporting, conversion analysis, ROI tracking, and pipeline velocity metrics.
- Work closely with Marketing Operations and Revenue Operations to maintain campaign tracking, lead routing, lead scoring, and attribution accuracy.
- Manage campaign budgets and forecasting to maximize marketing efficiency and return on investment.
- Contribute to the development of scalable demand generation processes that improve pipeline predictability and revenue impact.
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