Brand and Content Strategist
RomaniaFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 4–6 years
- Required Skills
- FigmaSEOCanva
Requirements
- 4–6 years of experience in brand, content strategy, or marketing roles, ideally within a B2B SaaS environment.
- Proven ability to build or evolve brand narratives that generate measurable influence, authority, and engagement.
- Strong writing skills with a distinctive voice and the ability to produce clear, senior-level, non-generic copy.
- Experience working with design systems and tools such as Figma or Canva, and ability to effectively brief designers.
- Strong understanding of content ecosystems and how different channels interact to support a unified brand strategy.
- Technical curiosity and willingness to learn complex product domains such as AI, SEO, or infrastructure-related topics.
- Strong communication, organizational, and stakeholder management skills in fast-paced environments.
- Comfortable using AI tools to enhance content creation while maintaining strong editorial judgment and brand consistency.
Responsibilities
- Develop and execute a unified brand and content strategy across all marketing channels, ensuring consistent narrative alignment across social, paid, SEO, case studies, and web content.
- Create high-impact LinkedIn and social content that builds thought leadership and strengthens positioning in the AI visibility and SEO space.
- Own and manage a connected content ecosystem, ensuring all outputs contribute to a cohesive brand narrative and strategic goals.
- Brief, coordinate, and review paid campaign creative assets for LinkedIn and Google in collaboration with performance marketing teams.
- Produce compelling case studies and long-form content that translate customer success stories into sales-enabling narratives.
- Guide and align external or internal SEO content contributors to ensure consistency with overarching brand messaging and strategy.
- Shape the brand’s visual and verbal identity across digital touchpoints, working within design systems and collaborating closely with designers.
- Leverage tools such as Figma and AI-assisted content platforms to efficiently produce and iterate high-quality content at scale.
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