Senior Product Marketing Manager
New
United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Market Research
Requirements
- 5+ years of B2B SaaS product marketing experience.
- Proven track record of owning full go-to-market launches end-to-end.
- Exceptional messaging and storytelling skills with the ability to translate complex capabilities into customer-centric narratives.
- Proven ability to influence without authority across Product, Sales, and Marketing teams.
- Experience conducting competitive analysis, customer interviews, and market research to inform positioning.
- Comfort working in a fast-moving, ambiguous scaleup environment.
- Strong bias toward action and building clarity.
Responsibilities
- Develop and maintain product positioning, messaging, and value propositions that differentiate HappyCo across all ICPs and product lines.
- Own GTM strategy and execution for new product launches, including procurement and site visit initiatives, from brief to enablement.
- Define and refine ICPs and personas through customer research, win/loss data, and competitive analysis.
- Create sales tools such as battlecards, pitch decks, pricing guides, and talk tracks to accelerate conversion.
- Collaborate with Product and Finance on pricing strategy, packaging, and product naming for new releases.
- Lead cross-functional alignment through positioning briefs, product one-pagers, and leadership updates.
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