Senior Product Marketing Manager
New
Based in United StatesFull-TimeSenior
Salary$106,000 to $172,000 annually
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Job Details
- Experience
- 6+ years
- Required Skills
- Artificial IntelligenceMarket Research
Requirements
- 6+ years of experience in Product Marketing, Solutions Marketing, or related B2B SaaS marketing roles.
- Bachelor's degree in Marketing, Business, Communications, Sustainability, or a related field.
- Proven success developing positioning, messaging, launch strategies, and sales enablement programs for enterprise software solutions.
- Experience within sustainability, ESG, climate technology, regulatory reporting, compliance, risk management, or related industries is highly preferred.
- Excellent storytelling skills with the ability to simplify complex technical, regulatory, and AI-driven solutions.
- Strong cross-functional leadership skills with experience partnering across Product, Sales, Marketing, and Customer Success teams.
- Customer-centric mindset with strong market research, competitive analysis, and strategic planning capabilities.
- Familiarity with AI technologies and the ability to communicate AI-enabled customer value effectively.
- Willingness to travel up to 25% as needed.
Responsibilities
- Develop differentiated positioning, messaging, and value propositions for enterprise sustainability management products.
- Lead end-to-end go-to-market planning and execution for new product capabilities, launches, and feature releases.
- Collaborate with Product, Sales, Customer Success, Demand Generation, Content, and Field Marketing teams to align messaging and campaign execution.
- Create sales enablement materials, competitive positioning, objection-handling resources, and customer-facing content.
- Bring customer, competitive, and regulatory insights into product strategy and marketing initiatives to strengthen commercial success.
- Leverage AI-powered tools and analytics to enhance messaging development, competitive research, market analysis, and product marketing effectiveness.
- Measure launch performance, campaign impact, and sales enablement effectiveness while continuously optimizing go-to-market strategies.
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