User Acquisition Manager (Google)
New
K
Kiss My AppsMobile App Marketing
Fully remote з будь-якої точки вільного світуFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English B2+
- Experience
- 1+ рік досвіду в performance marketing
- Required Skills
- Tableau
Requirements
- 1+ year of experience in performance marketing.
- Practical experience in traffic acquisition via Google Ads.
- Mandatory experience with Search campaigns.
- Experience with Tableau.
- Experience with AppsFlyer or other Mobile Measurement Platforms (MMP).
- Experience with Amplitude or other product analytics systems.
- Strong understanding of marketing and product metrics.
- High analytical skills and critical thinking.
- Result-oriented with the ability to achieve set goals.
- Initiative, autonomy, and readiness to take ownership of the direction.
- English language level B2+ for communication with external partners and Google team.
- Experience with UAC or Demand Gen campaigns (Preferred).
- Experience with web-to-app traffic acquisition (Preferred).
- Experience with Google Analytics (Preferred).
Responsibilities
- Optimize existing Google Ads campaigns to improve product performance.
- Manage and scale Search and UAC campaigns for iOS and Android.
- Launch and optimize new campaign types including Demand Gen and Performance Max.
- Analyze campaign effectiveness using key marketing and product metrics.
- Identify new strategies for scaling traffic acquisition.
- Collaborate with product and analytics teams to evaluate traffic quality and impact.
- Generate hypotheses for product development and test new approaches.
- Interact with Google teams to apply best practices and test new advertising products.
- Analyze competitors and implement successful market practices.
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