Marketing Director and Strategist
New
USFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 10+ years
- Required Skills
- Cross-functional Team LeadershipMarket ResearchBudget management
Requirements
- 10+ years of progressive marketing experience with senior leadership responsibilities.
- Proven experience scaling marketing strategies in growth-stage or evolving organizations.
- Strong expertise in strategic marketing, market planning, and integrated campaign development.
- Demonstrated ability in market research, competitive analysis, and insight-driven decision-making.
- Experience collaborating closely with sales teams to align marketing and revenue objectives.
- Strong executive presence with excellent communication and cross-functional leadership skills.
- Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
- Experience in consumer health, pet care, veterinary, or adjacent industries is a strong plus.
- Proven track record of budget management, ROI analysis, and performance optimization.
Responsibilities
- Lead the development and evolution of a multi-year integrated marketing and brand strategy aligned with business growth objectives.
- Own affiliate program strategy and expansion, ensuring scalable partner-driven growth.
- Partner closely with executive leadership to shape marketing direction and support organizational priorities.
- Design and implement cross-channel marketing plans spanning digital, social, advertising, PR, communications, and promotional initiatives.
- Conduct ongoing market research, competitive benchmarking, and consumer insight analysis to inform strategy and positioning.
- Collaborate with sales teams to develop tools, messaging, and campaigns that support revenue generation and customer acquisition.
- Identify and evaluate new product and market opportunities aligned with brand strategy and consumer trends.
- Manage and optimize multi-year marketing budgets, ensuring effective allocation and ROI-driven decision-making.
- Oversee performance measurement and continuously refine marketing initiatives based on data and insights.
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