Digital Events Marketing Manager
New
A
ApartmentIQPropTech SaaS
Remote across most of the U.S.Full-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 4–7 years
- Required Skills
- Project ManagementSaaSHubSpotGenerative AI
Requirements
- 4–7 years of B2B marketing experience, ideally at a fast-growing SaaS or data-rich Real Estate technology company.
- Heavy focus on digital events, webinars, or virtual production.
- Technical mastery of modern webinar platforms and live-streaming tools (e.g., Zoom Events, Goldcast, Hubilo).
- Experience integrating event platforms with marketing automation platforms such as HubSpot.
- Track record of using generative AI tools to scale event promotion and content repurposing.
- Strong project management skills to manage a high-velocity event calendar and speaker schedules.
- Data-fluent mindset with experience analyzing registration and attendee behavior data.
- Basic knowledge of how events impact SEO/AEO search footprints.
Responsibilities
- Collaborate with research teams to translate multifamily data into compelling live event topics.
- Convert raw data and technical features into engaging presentation scripts and narratives.
- Execute rapid-response digital panels and webinars tied to industry trends.
- Manage technical stacks for virtual events, including live streaming logistics and speaker management.
- Design interactive elements to enhance attendee engagement and community experience.
- Lead promotional strategy across email, social, and paid channels to drive registrations.
- Scale content repurposing using AI tools for post-event asset creation.
- Measure and analyze event ROI, attendee behavior, and pipeline impact.
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