Digital & Field Events Marketer
New
Based in the United StatesFull-TimeMiddle
Salary$80,000 – $100,000 annually
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Job Details
- Experience
- 1–4 years
- Required Skills
- Project ManagementCRMBudget managementHubSpot
Requirements
- 1–4 years of experience in event marketing, field marketing, or event coordination within B2B or technology environments.
- Proven ability to manage events end-to-end, including planning, execution, and post-event reporting.
- Experience managing budgets, vendor relationships, and event logistics in fast-paced environments.
- Strong understanding of event KPIs and ability to connect event activity to pipeline and revenue impact.
- Demonstrated ability to use AI tools to improve workflows (e.g., research, outreach, reporting, content creation, or lead management).
- Familiarity with CRM tools such as HubSpot or similar platforms.
- Strong project management skills with the ability to manage multiple timelines, vendors, and stakeholders simultaneously.
- Excellent communication and interpersonal skills, with confidence engaging executives, internal teams, and prospects.
- Comfortable working in high-pressure environments where adaptability and quick problem-solving are essential.
- Willingness and ability to travel 30–50% across North America, with occasional international travel.
Responsibilities
- Own the end-to-end events strategy across field and digital channels, including trade shows, conferences, webinars, podcasts, and smaller customer-facing events.
- Build and maintain a rolling 12-month events calendar aligned to ICP targeting, pipeline goals, and revenue priorities.
- Negotiate contracts with event organizers, vendors, and venues to secure sponsorships, booth placements, speaking opportunities, and cost-efficient packages.
- Plan and execute all event logistics, including booth design, shipping, swag, lead capture systems, travel coordination, AV, and on-site operations.
- Serve as the on-site lead for all in-person events, ensuring seamless execution, brand presence, and real-time problem-solving.
- Partner with sales teams to drive pre-event meeting bookings, on-site engagements, and post-event pipeline conversion.
- Develop and execute pre- and post-event marketing campaigns, including email outreach, landing pages, paid promotion, and social amplification.
- Define event KPIs, track performance, and deliver post-event reporting tied to leads, meetings, pipeline, and ROI.
- Own event budgets, ensuring accurate forecasting, cost control, and effective allocation of resources across initiatives.
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