NFL Social Media Manager
New
M
MLabsSports Technology
United StatesFull-TimeMiddle
Salary70,000 - 75,000 USD per year
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Job Details
- Experience
- 2 to 4 years
- Required Skills
- Data analytics
Requirements
- 2 to 4 years of dedicated experience managing professional social media channels.
- Deep, nuanced knowledge of the NFL and active fan communities.
- Proven track record of driving organic growth and high performance on X and TikTok.
- Strong written communication skills and the ability to produce multimedia content under tight deadlines.
- Practical experience identifying, briefing, and managing external digital creators or influencers.
- Ability to interpret performance data and translate analytics into actionable adjustments.
- Proactive, self-starting mindset with the ability to own projects autonomously.
Responsibilities
- Oversee and scale the client's dedicated NFL accounts across X (formerly Twitter), TikTok, Instagram, and YouTube Short-Form.
- Develop and maintain a dynamic content calendar synchronized with the NFL calendar, covering weekly storylines, game-day events, injuries, and market movements.
- Monitor live game developments and trending narratives to produce high-impact, reactive content under tight deadlines.
- Translate platform-specific player market fluctuations and skill rankings into compelling talking points for the digital community.
- Drive follower growth and engagement metrics that convert into user sign-ups and platform activity.
- Identify, source, and manage relationships with NFL creators, streamers, and digital personalities.
- Collaborate with paid media and email marketing teams to align organic initiatives with broader campaign strategies.
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