- Build and ship lifecycle campaigns in Iterable across email, SMS, push, and in-app.
- Translate briefs from cross-functional teams into executed campaigns.
- Configure and launch A/B tests against hypotheses; summarize learnings.
- Own the lifecycle calendar and prevent collisions.
- QA every campaign before send for rendering, links, and logic.
- Build and maintain audience segments in Iterable using data from Snowflake.
- Pull weekly campaign performance reports and flag anomalies.
- Partner with Design, Growth Analytics, and MarTech on creative and data.
- Use AI tools to accelerate copy drafts and variant generation.
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