Email Marketing Specialist
New
R
Remote Talent LATAMDigital Marketing
This position is only open to candidates residing in Latin American (LATAM) countries, such as: Mexico. Guatemala. Nicaragua. Argentina, M–F Business Hours ESTFull-TimeMiddle
Salary3,000 USD per month
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Job Details
- Languages
- English
- Experience
- 3 years of experience in email marketing
- Required Skills
- Shopify
Requirements
- 3 years of experience in email marketing, specializing in writing high-performing email copy.
- Flawless written English and ability to write in multiple tones.
- Strong understanding of deliverability, list management, segmentation, and performance optimization.
- Experience mapping messaging to customer psychology and lifecycle stages.
- Experience building and managing one-off campaigns and automated flows.
- Technical experience setting up email infrastructure, ESP implementation, and domain authentication.
- Proficiency with major ESPs like Klaviyo, Mailchimp, and Constant Contact.
- Experience coordinating with creative teams to improve conversion and brand consistency.
Responsibilities
- Build and manage one-off campaigns and automated flows including welcome series, winback, and abandoned cart.
- Develop and maintain segmentation strategies based on customer behavior and purchase patterns.
- Provide clear creative direction to designers regarding email hierarchy, CTA placement, and mobile responsiveness.
- Manage deliverability and performance hygiene, including sender reputation and engagement management.
- Implement tracking and measurement strategies using UTM conventions and platform reporting.
- Execute SMS and push notification strategies to create cross-channel customer journeys.
- Conduct A/B tests to iteratively improve campaign results.
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