Senior Manager - Content and Brand
New
R
REE MedicalHealthcare Marketing
United StatesFull-TimeManager
Salary120,000 - 150,000 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- Market Research
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, English, or related field.
- 7+ years of experience in brand marketing, content marketing, or communications.
- Proven track record managing creative teams, including designers, social media, content, or video specialists.
- Experience leading reputation management or brand defense strategies in regulated or scrutinized categories.
- Experience building content programs across the full customer lifecycle.
- Strong analytical skills with experience in web analytics, social listening, and brand tracking tools.
- Advanced writing and editing skills, including experience with technical, regulatory, and sensitive content review.
- Strong communication skills with experience presenting strategy and results to senior leadership.
- Marketing operator mindset with ability to balance strategic thinking and tactical execution.
- Experience in financial services, legal, telehealth, behavioral health, or veteran-serving organizations is preferred.
Responsibilities
- Own REE Medical’s brand management end-to-end, including positioning, voice and tone, visual identity, and brand standards governance.
- Lead agency relationships in brand alignment, content management, and editorial planning.
- Partner with Marketing team members on cross-channel content including SEO, landing pages, and lifecycle email programs.
- Evolve brand standards and documentation to ensure consistent application across internal and external partners.
- Conduct market research to identify trends, customer needs, and competitive strategies.
- Manage internal and external creative resources for quality and performance.
- Lead reputation management framework, competitive reputation defense, and proactive advocacy.
- Ensure all published content is culturally appropriate and respectful of veteran service and VA disability claims.
- Develop performance reporting for leadership and contribute to board-level marketing updates.
- Support crisis and sensitive communications in partnership with Legal, Compliance, and Marketing teams.
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