Senior Paid Media Strategist
New
C
Common Thread CollectiveDigital Marketing
Remote CaliforniaFull-TimeSenior
SalaryBase Salary: $103,333 annually
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Job Details
- Experience
- 2–4+ years of paid media experience
- Required Skills
- ShopifyGoogle AnalyticsMicrosoft ExcelGoogle SheetsAsana
Requirements
- 2–4+ years of paid media experience managing budgets of $350,000+ across search and/or social
- Significant experience creating and optimizing Google Ads accounts at scale
- Expert-level knowledge of Google Ads, Meta Ads Manager, Google Merchant Center, Google Analytics, Shopify, and copywriting
- Experience building, connecting, optimizing, and troubleshooting data feeds in Google Merchant Center
- Experience integrating Product Ratings from various aggregators into Google Merchant Center
- Strong Excel/Google Sheets skills for data analysis and reporting
- Familiarity with Google Ads Desktop Editor
- Ability to think about a brand's 360° digital approach from acquisition through retention
- Confident interpersonal communicator with the ability to lead difficult conversations
- Exceptional written and verbal communication skills
- Strong organizational skills and ability to manage multiple tasks with attention to detail
- Ability to adapt to new processes, strategies, and goals
- Skilled in Asana or relevant project management software preferred
Responsibilities
- Optimize ad accounts across Google and Meta, building, testing, and iterating on campaign types, ad copy, creative, budgets, and bids to hit spend and ROAS targets
- Monitor active campaigns and adjust budgets and strategy in real time for the best results
- Forecast future budgets and performance using historical data and industry trends
- Run multivariate tests to determine the best-performing creative, copy, and audiences
- Pull and sort data tables to guide creative teams on top-performing elements
- Troubleshoot accounts for errors and warnings across Google Ads, Google Merchant Center, and Meta Ads Manager
- Communicate meaningful results to clients in weekly meetings, reports, and team debriefs
- Coach and assist junior buyers, sharing knowledge to uplift the full team
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