Senior Paid Media Specialist
New
Based in the United StatesFull-TimeSenior
SalaryCompetitive base salary with bonus and equity/RSU eligibility
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Job Details
- Experience
- 3–4+ years
- Required Skills
- SalesforceGoogle AnalyticsA/B testingHubSpot
Requirements
- 3–4+ years of experience in paid media, ideally within B2B SaaS or performance marketing.
- Hands-on expertise with Google Ads, LinkedIn Campaign Manager, and Meta Ads.
- Strong understanding of bidding strategies, including smart bidding, Performance Max, and value-based optimization.
- Experience with HubSpot for landing page creation, conversion optimization, and A/B testing.
- Solid knowledge of analytics and tracking tools like Google Analytics and Google Tag Manager.
- Experience with CRM platforms such as Salesforce.
- Strong analytical mindset with the ability to connect platform performance to pipeline and revenue outcomes.
- Experience working with cross-functional teams including content, design, product marketing, and sales development.
Responsibilities
- Own and optimize paid media campaigns across search, social, display, and video channels.
- Manage keyword strategy, bidding models, audience segmentation, and budget allocation.
- Develop and test ad copy and creative briefs in collaboration with design teams.
- Build, optimize, and experiment with landing pages and conversion flows via A/B testing.
- Analyze full-funnel performance metrics such as MQL, SQL, pipeline, and ROAS.
- Own budget pacing, forecasting, and spend management across monthly and quarterly targets.
- Partner with SDR and sales teams to improve funnel conversion and alignment.
- Maintain tracking and measurement frameworks, addressing privacy and attribution changes.
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