Paid Search Specialist
New
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3–5 years
- Required Skills
- Google Analytics
Requirements
- 3–5 years of direct hands-on Google Ads management experience.
- Proven experience managing $7+ figures in annual US Google Ads spend.
- Deep fluency in Search, Shopping, and Performance Max campaign types.
- Strong command of Google Analytics 4, Merchant Center, and Google Ads Editor.
- Experience with Marketing Mix Modeling tools like Triple Whale or Northbeam.
- Solid literacy in DTC metrics: ROAS, blended CAC, MER, LTV, and customer acquisition splits.
- Ability to build and maintain reporting dashboards independently.
- Clear communication skills to distill complex data for non-technical stakeholders.
- Ability to make data-informed decisions and judgment calls in ambiguous situations.
- Agency background with multi-client DTC or e-commerce portfolio at scale is a plus.
- Hands-on experience with AI-native formats like Demand Gen and PMax asset testing is a plus.
Responsibilities
- Manage daily Google Ads across Search, Shopping, Performance Max, Demand Gen, and YouTube.
- Optimize high-volume US ad spend with a focus on ROAS, CAC, and LTV efficiency.
- Execute campaign architecture, including keyword strategy, match type management, and search term analysis.
- Manage bid strategy and budget pacing to meet growth targets.
- Lead structured creative and copy testing in partnership with Brand and Creative teams.
- Develop weekly and monthly performance reports for executive stakeholders.
- Evaluate AI-native ad surfaces including Performance Max and generative creative tools.
- Oversee feed management and Merchant Center troubleshooting.
- Coordinate with paid social and SEO teams for full-funnel coverage.
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