Senior Channel Specialist, Paid Search & Affiliate Marketing
New
United StatesFull-TimeSenior
Salary$80,000—$90,000 USD
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Job Details
- Experience
- 2–4 years
- Required Skills
- Google AnalyticsLooker
Requirements
- 2–4 years of hands-on performance marketing experience.
- Direct execution experience in paid search (Google Ads required).
- Experience in affiliate or aggregator channel management.
- Proficiency in Google Ads UI, Microsoft Ads UI, and Google Analytics 4.
- Strong understanding of value-based bidding strategies (target ROAS, target CPA).
- Experience managing affiliate partner relationships and billing reconciliation.
- Knowledge of affiliate platforms (Impact, Commission Junction).
- Solid understanding of UTM parameters, conversion tracking, and pixel-based attribution.
- Strong attention to detail and ability to manage high task volume across multiple brands.
- Experience with Looker or similar BI dashboards preferred.
Responsibilities
- Execute day-to-day paid search campaign management across Google Ads and Microsoft Ads, including campaign builds, ad copy trafficking, bid adjustments, and keyword management.
- Support affiliate and aggregator channel operations, managing creative asset trafficking and partner onboarding for partners like LendingTree and NerdWallet.
- Monitor campaign performance daily to flag anomalies in conversion rates, CPL, and attribution.
- Coordinate creative production across channels, maintaining asset libraries and managing campaign refresh cycles.
- Perform monthly affiliate vendor billing reconciliation and track budget pacing.
- Ensure accurate UTM parameter governance, pixel tagging, and affiliate tracking integrity.
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